The B2B market is a very large and complex area of business. It is highly competitive and requires a lot of expertise. As such, the need for high quality research is essential to gain competitive advantage in this market. A research methodology is a set of steps that are used to conduct research. A methodology can be used to gather information from multiple sources, analyze the results obtained and draw conclusions about the findings. In order to conduct effective analysis, it is essential to use the right methodologies or techniques for each type of data collection or analysis: qualitative vs quantitative methods, focus groups vs surveys etc. When it comes to B2B Market Research Methodology, there are two different types of methods: qualitative methods and quantitative methods.