The 4P Marketing Mix Model is a model that helps marketers to understand their marketing strategy. It consists of four different marketing mix variables - product, price, place and promotion. The 4P Marketing Mix Model is not just limited to business. It can be applied in other fields as well. For example, the 4P Marketing Mix Model can be used to understand how a non-profit organization should market themselves if they want to generate more donations. The 4P Marketing Mix Model was created by Rosser Reeves in the early 1950s. The model is a framework for understanding the marketing mix and how it can be used to create a sustainable business. The 4P Marketing Mix Model is made up of Product, Price, Place, and Promotion. In order to make your product or service more appealing to customers, you should consider how much each of these four factors can affect the customer's decision-making process.