Market analysis is a basic step in the process of creating content. When we are talking about market analysis, we need to take into account all the different factors that determine the success of a company. Factors like product quality, brand image and pricing strategy can all be considered in this type of analysis. The market is always changing and there are no two markets that are identical. Therefore, it's essential for companies to always keep up with changes in their industry by constantly looking at different trends and trying to stay ahead of them. Market analysis is also very important for digital agencies because they need to know how their clients will react if a new trend takes off or if something changes drastically in their industry.