A Brand Strategy is a plan which outlines your company's goals and objectives, as well as the steps that need to be taken in order to achieve them. The goal of this plan is to establish what your company stands for, who it stands with, and how it will stand out from its competitors in order to grow their business. Brand Strategy Decisions are necessary for any company’s success. They are the foundation for all marketing and communications efforts, and they affect every aspect of your brand. It is important to have a well-thought-out strategy in place before you start executing any other marketing initiatives.