A 3-column pricing table is a presentation of the prices for a product or service in three columns. The first column is the product or service name. The second column is the price for each unit of that product or service. The third column lists the total price for that particular product or service. The benefits of using this type of pricing table are that it is easy to read and understand, it provides all relevant information, and it can be used both as a marketing tool and as a sales tool.