SWOT analysis is a simple but powerful tool for business managers to identify strengths, weaknesses, opportunities, and threats. SWOT analysis helps managers to see potential opportunities and threats in the market. It helps them decide how to take advantage of these opportunities or mitigate the risks. SWOT analyza is used by companies of all sizes from small businesses to multinational corporations. It has been used for decades because it provides an easy way for managers to assess their strengths, weaknesses, opportunities and threats in a concise and manageable way.
A competitor’s strengths can be their product or service offerings. A competitor’s weakness might be their inability to keep up with the market. An opportunity is an opportunity to take advantage of the weakness or capitalize on the strength of your competitor. A threat is a potential risk that could potentially harm your business if it's not addressed quickly enough.
A Swot analysis template for PowerPoint, Keynote and Google Slides is a set of images that are used to help develop a SWOT analysis. The template includes a list of the five key areas of the business, each with its own image and text. The template is very helpful for brainstorming ideas and outlining what the company has done well in each area, as well as where they have done poorly. It also helps to identify opportunities for improvement in different areas.