Funnel and Pipeline Models

Funnel models are used to understand the customer journey from awareness to purchase and beyond. A funnel model is a visual representation of the customer journey, and can be used as a way for marketers to identify where marketing efforts should be focused.

A funnel model is an illustration of how customers progress through a linear process from being unaware of your product or service, through research and evaluation, to making a purchase. The idea is that there are many ways that people can enter the funnel at any point in time but they will only exit it at one point - conversion.

The pipeline model is a marketing strategy that is used to predict how leads will convert into customers. The pipeline model is a marketing strategy that is used to predict how leads will convert into customers. It divides the process of lead generation and conversion into a number of stages, each with its own conversion rate. Leads are generated at the top of the model and are converted into qualified prospects at the bottom.