Customer Journey Map CJM

A customer journey map is a visual representation of the steps that a customer goes through in order to complete a purchase.

It is used by marketers and designers to understand the customer’s experience with their product or service.

The customer journey map can be used for many purposes such as: Understanding the purchase process, Identifying potential problems, Identifying opportunities for improvement, Creating marketing campaigns, Designing user interfaces.

The CJM can be used to identify weak points in customer service, which can then be improved.

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